Description
BENEFITS
SUGGESTED USE
From the manufacturer
JOICO DEFY DAMAGE BOND BUILDING HAIR CARE SYSTEM

Put protection from daily heat styling, UV exposure, and environmental pollution right into your hands with the breakthrough at-home care collection that transforms lackluster locks into healthy hair you can instantly see and feel. The perfect daily and weekly regimen for dry, damaged hair.
The Next Generation of Bond Building

DEFY DAMAGE PROTECTIVE SHAMPOO
Immerse hair in a thorough, luxurious lather with this gentle, sulfate-free shampoo that protects hair from damage on a daily basis. The bond-building formula swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle, or stripping your investment color. The decadent result? Hair becomes beautifully resilient, clean, healthy-looking, shiny, and smooth.
Directions: Apply to wet hair. Lather, then rinse thoroughly
HERE’S WHAT YOU WILL LOVE
– Strengthens & Rebuilds Bonds
– 80% Less Breakage*
– 5X Stronger Hair*
*Against combing breakage on damaged hair during heat styling using Defy Damage Protective Shampoo & Masque vs. non-conditioning shampoo

Joico is committed to providing high quality safe products. Joico Laboratories does not use animal tests to confirm the safety of Joico products. Safety of Joico products is assured by using safe raw materials and where applicable, confirming safety by testing via patch tests wi…
By Joico Representative MANUFACTURER on May 5, 2021
By Joico Representative MANUFACTURER on July 6, 2021
By Joico Representative MANUFACTURER on March 7, 2022
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