From the manufacturer
A BEAUTIFUL ITALIAN STORY
Founded in 1908 by Ludovico Martelli, we’ve been setting trends in the shaving world for four generations. Proraso grows by Italy’s, and the world’s, side.
AN IDEAS LAB
It’s 1948: a small Florentine laboratory is experimenting on formulas that work, studying new products. It’s a time of innovation and change, a time to trust in the future and in a small business that they want to grow. This was the year of the Pre and After Shave Cream, which surprised with its freshness and efficacy: it was first embraced by Italian barbers and then by an ever-growing number of home shavers. The way of shaving changed in an Italy that craved change.
By Adam S. on January 30, 2022
By Amazon Customer on November 20, 2018